Sony® 65″ OLED 4K Ultra HD TV with HDR-XBR-65A9F

Mastery of picture quality is achieved through peerless performance. The Picture Processor X1™ Ultimate and Pixel Contrast Booster technology work together for an unprecedented union of bright, vibrant colors, absolute black, and stunning contrast with 4K HDR clarity. Acoustic Surface Audio+ brings 3.2 channel sound from the screen. Introducing the MASTER series: the best of Sony.

MASTER Series: Meet the Masters

• Sony’s MASTER Series TVs are the very best of Sony, created to exemplify the goal of faithfully conveying the creator’s intent on-screen. These TVs are engineering marvels that are meticulously designed with the latest and greatest proprietary TV technology. The MASTER Series TVs deliver Sony’s best picture quality, no matter what you like to watch.

Absolute black, vibrant colors

• The best of Sony has arrived. The A9F OLED TV features a masterful display that impresses with truly exceptional black, shadow and color. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1™ Ultimate and supercharged via the Pixel Contrast Booster to reveal bright, vivid colors and brilliantly refined detail to create a picture with striking realism. With such impressive picture quality, it’s clear why this TV is among the best of Sony.

Intelligent processing, ultimate realism

• Simply put, our brand-new proprietary 4K HDR Picture Processor X1™ Ultimate is our best processor, ever. Object-based rendering happens in real time at lightning speed to remaster and upscale everything you see to near-4K HDR quality1,7. Everything on the screen is identified, analyzed and optimized individually to adjust the overall contrast, sharpness and color for a picture that looks nearly identical to the real thing.

Experience a more natural picture with 4K X-Reality PRO

• Every object, accurately displayed. With Object-Based Super Resolution in combination with 4K X-Reality PRO™, you’ll see lifelike detail, textures, and clarity. Leveraging intelligent dual database processing, pictures look cleaner with less on-screen noise. Every single pixel is enhanced beautifully by Sony’s best 4K HDR Picture Processor X1™ Ultimate and Pixel Contrast Booster.

See the big picture with 4K HDR, Dolby Vision, and IMAX Enhanced

• High Dynamic Range (HDR) picture is the way TV was always meant to be watched. 4K Ultra HD resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch, while keeping a far wider range of brightness than other video formats. IMAX Enhanced12 makes movies feel larger than life. Dolby Vision8 brings scenes to life with striking highlights, deeper darks and vibrant colors. Whichever format you choose, Sony MASTER Series TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience.

A revolution in TV sound

• Innovative Acoustic Surface Audio+ technology has three actuators and two powerful subwoofers. Crystal-clear 3.2ch sound comes directly at you from the entire screen, creating a new immersive multidimensional audio experience. With Center Speaker Mode, your TV now becomes the centerpiece of your home theater. Dialogue, action, and music all come directly from the screen to complement your existing home theater system. It’s picture and sound in perfect harmony.

Vibrant colors, smooth gradations

• Only when surrounded by true black do colors seem really vibrant. Colors are as rich and vivid as nature’s own thanks to the TRILUMINOS™ Display with more shades of red, green and blue than ever before. You’ll enjoy rich, authentic images that evoke the emotion in every scene. And, 4K HDR Super Bit Mapping reveals thousands of shades and gradations of light, for sunsets as bright and clear as real life.

A genius TV, a smarter home. 

• With Android TV, simply ask, and you shall receive. Control your TV and smart home hands-free by talking directly to your TV with the Google Assistant built in. Cast your favorite apps with Chromecast built-in, or enjoy a huge range of apps from Google Play™, including YouTube™, Netflix, Prime Video, Hulu, Spotify and more. With Google Home and Amazon Alexa compatibility, simply voice-control your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa.

Motionflow XR™ keeps the action smooth

• TV that keeps up with real life. Sony’s refresh rate technology enhances the OLED’s unique panel speed to allow fast moving action sequences in sports and movies to be seen with lifelike clarity.

Optimizing colors for professionals

• Our MASTER Series TVs receive high performance calibration that has never previously been possible using CalMAN software. It allows adjustments to be made with finer precision than conventional picture quality settings to meet the strict requirements of creators in the post-production stage. Colors are reproduced with maximum fidelity to the original TV signal, giving exceptional picture control for a TV. CalMAN also features an easy-to-use interface that has been well received by calibration specialists.

Enjoy studio quality with Netflix Calibrated Mode

• This mode was specially developed to enjoy Netflix originals and reproduce picture quality on a TV that is as brilliant as a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

Meet your Google Assistant

• Sony TVs equipped with Android TV have the Google Assistant built in, making your life easier with hands-free voice search. Just start with “Hey Google” to ask it questions, control smart home devices like Nest™, or access many of the apps and services you already use every day. It’s your own personal Google, always ready to help.

Great picture from any angle

• Thanks to the OLED display’s unique panel characteristics, picture looks great from anywhere you’re watching. Content looks amazing whether you’re directly in front of the TV, or off to one side or the other.

A design of sophistication

• A design that’s a work of art. The new, refined one slate design is curated to look beautiful wherever the TV may rest. The TV has no visible speakers, and unsightly wires are managed through the stand, leaving nothing but elegance from all angles. It’s beauty in simplicity of design.